Cha-am is a beach resort community of about 49,000 full time inhabitants. Because it is just a 2 hour drive from Bangkok. Many of that crowded city's residents flock to Cha-am on the weekends and holidays.
The first thing you will notice about Cha-am is that it is primarily a Thai family resort town. There are plenty of foreigners here, but the majority of holidaymakers and permanent residents are Thai.
There is a Small Tesco Store and Plenty of 7/11 Convenience Stores in Cha-am
The Streets Are Lined with All Sorts of Small Shops Selling All Manner of Goods